Do you have an elevator pitch?

An ‘elevator’ pitch is the two minute introduction about who you are and what you do. It’s what you would tell someone if you were with them in a lift (or any confined space really!). It’s perfect for networking functions where you need to quickly and succinctly explain your business to a stranger.

A good elevator speech should contain the following, and it needs to be practiced until it’s a natural and relaxed conversation starter rather than a sales pitch.

  • Your name
  • Your business name
  • Where you are located
  • What your business provides (avoid techy jargon, it should be in your client’s words)
  • What I do differently in the business compared to others (what’s my special place in the business or personal point of different that I bring to the team)
  • Whose problem do I solve?

Do you have an elevator pitch?  It takes practice but I highly recommend writing it down and practicing in front of your spouse or friend.  If you ever need to run it by someone I’m happy to be your sounding board!

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