An ‘elevator’ pitch is the two minute introduction about who you are and what you do. It’s what you would tell someone if you were with them in a lift (or any confined space really!). It’s perfect for networking functions where you need to quickly and succinctly explain your business to a stranger.

A good elevator speech should contain the following, and it needs to be practiced until it’s a natural and relaxed conversation starter rather than a sales pitch.

• Your name
• Your business name
• Where you are located
• What your business provides (avoid techy jargon, it should be in your client’s words)
• What I do differently in the business compared to others (what’s my special place in the business or personal point of different that I bring to the team)
• Whose problem do I solve?

Do you have an elevator pitch?  It takes practice but I highly recommend writing it down and practicing in front of your spouse or friend.  If you ever need to run it by someone I’m happy to be your sounding board!